Website Development

We partnered with our client, including numerous internal stakeholders, to develop a plan that would improve the user experience of its website, place a greater focus on its patient portal, and streamline the health system’s presence into one website instead of more than 18. Above all, we would position Med Center Health as a system to convey the breadth of its services and service area for patients who needed the access to innovative care Med Center Health provides.

In October 2019, Med Center Health launched its new website. The new site successfully migrated 18+ disparate sites under one consistent system-wide site – one that gave the Med Center Health team easy control over its content management system and confidence that the brand was being reflected, while patients benefited from an improved experience. The patient experience Med Center Health patients so valued had reached their digital experience as well. We were able to consolidate repetitive content and position Med Center Health as the region’s leading health system, rather than a collection of hospitals and clinics. Ultimately, Med Center Health’s digital presence tells an improved brand story that clearly differentiates the health system and the access to top-quality healthcare it provides for Southcentral Kentucky.